Mobile retailers say Samsung’s online-focused strategy fuels smartphone grey market, bat for level playing field: Report

 internet-focused approach:

 It seems that Samsung has placed a strong emphasis on internet channels for selling its handsets. Manufacturers are often moving toward lower costs and direct consumer interaction.

Concerns about the grey market: According to mobile merchants, this approach is creating a "grey market" for cellphones. The trade of goods through legal but unintended distribution methods by the original producer is commonly referred to as the "grey market."
Fair and impartial: Retailers are pushing for a more equal distribution strategy for smartphones, presumably one that doesn't unduly prioritize internet channels over physical storefronts.

Here are a few possible effects of this circumstance:

The changing retail landscape The move to online purchases may be putting pressure on traditional mobile stores and threatening their business models.

Impacts on consumers:     also read BEST 5  MOBILE PHONES 

The emergence of a gray market may have an influence on product warranties, post-purchase servicing, and possibly consumer prices.

Reputation of the brand: 

Samsung's connections with its retail partners and its reputation as a whole may suffer if the grey market problem gets out of hand.
Regulators may become involved if the issue worsens because they are worried about equitable competition in the smartphone industry.

This problem is a reflection of the larger difficulties that retail is facing as e-commerce keeps expanding. Manufacturers such as Samsung are probably attempting to strike a compromise between the effectiveness of e-commerce and preserving ties with conventional retail partners.